Flexible Electronics News

Avery Dennison Smartrac Debuts Embedded UHF RFID Tag for Tire Industry

The AD Maxdura tire tag leverages Avery Dennison’s material science and RF design expertise to provide information into the lifecycle of the tire.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Avery Dennison Smartrac has announced the launch of the AD Maxdura tire tag, which it says is one of the most advanced embedded UHF RFID tags for the tire industry. Every year, some three billion units are manufactured globally, and RFID is increasingly being adopted by all leading tire manufacturers. Michelin, for instance, has announced it is fitting RFID sensor tags to all its tires by 2023, and countries such as China are looking to make its use mandatory. The AD Maxdura tire tag leverages...

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